Games Workshop to offer 40K Shield of Baal: Leviathan and other reprints in softcover

SpikeyBits Blog is reporting that, starting with Shield of Baal: Leviathan, GW will be offering softcover versions of their previously hardcover only Warhammer 40K supplements and codexes.

Shield of Baal Leviathan

Limited Editions, Spash Releases, Soft Covers and more. What does the future hold for Games Workshop?
A lot of Speculation has been going around lately about the “new direction” of the company, via the new CEO, but nothing concrete has emerged.
One thing seems to be sure, most of the rumors are all the same. Personally I’m not sure who Steve the Warboss is or why everyone seems to be quoting him as of late, BUT he has some good intel up until now so let’s go with it shall we?
Remember be sure to put your tin foil hats on this may all just be a bunch of random conjecture!
Collated courtesy of L’astropate
via Steve the Warboss
-Shield of Baal: Leviathan (and all later releases Expansions for 40k) will return in Softcover.
-Armybooks, Codices and Suppliments will all come sometime next year in Softcover Versions with a lower price.
If this pans out, I have very high hopes for new CEO Kevin Roundtree. Decisions like this indicate a rolling back of the “all collectors all the time” presentation that 40K and WFB have become of late.
It reflects a business pragmatism that accepts the wide financial spectrum of the GW customer base out there.
It acknowledges that yes there is a segment of the GW customerbase that indeed wants the ultra-elite leatherbound, scented with myrhh, gold-leafed editions of codices. BUT there are ALSO a lot of customers who want value priced rulebooks that allow them to put more of their hard earned cash into the fantastic GW models.
If true – It’s a good move and I salute it.

I think this is a great move. GW makes a majority of their sales on any new product on the week of release. Reprints never sell any where as well as the initial print run. By offering soft cover reprints, GW is saving themselves money on the printing, shipping, and storage, while appealing to a newer more frugal audiance who wasn’t wowed into buying it during it’s initial run. They can also spin it as caring about their customers concerns about rising prices. It’s a win, win situation.

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